The Train Tracks Underneath the Visual Content Based Social Media Train: Part 8- Two Types of Humor Via #Snowmageddon 2014

“In comedy, something may be more absurd, but you have to believe.”

– Jenna Elfman

“If you can find humor in anything, you can survive it.”

– Bill Cosby

I started writing this blog as a window into my entrepreneurial journey, which I methodically documented as a sequential roadmap for others in my book. This blog is about my reactions to the adult game of True or False i.e. Truth or Dare that we find ourselves playing in entrepreneurship, something I wrote about in my latest article for The Huffington Post which you can read here. This blog is meant to provide some virtual mentorship and my NICE reflections on what’s going on behind the scenes when either launching a service/product or wooing clients and maintaining their loyalty. That’s where social media marketing comes in.

I started this current series to provide psychological and practical aspects and tips for visual content marketing. I’ve been recently blogging about humor, the second marketing train track (the first being storytelling, which you can also learn about here). Humor is essential to the human condition, now more than ever. We live in increasingly complicated and stressful times, especially this winter. I write this post as most of the USA endures another snowy chapter of this  snowmageddon, the likes of which we haven’t seen for years. Humor is one of the keys to resiliency and child development; something I consult about and teach in my Socially Speaking™ Seminars for parents/professionals in the Autism community. Humor is a mental and emotional coping mechanism, a way of connecting to others and creating emotional resonance, and a socially acceptable way to tell uncomfortable truths;  which is why comics, videos,  cartoons, and visual images such as Rotten eCards are so popular and powerful.

Humor is what drives social interaction and social media, as seen from the kinds of posts generating traffic to Facebook, Pinterest, Twitter, Instagram, and Vine. Google+ and LinkedIn seem to project a more serious vibe overall, unless you know where to look 🙂 You CAN find humorous, relevant, and valuable content by following specific people on both social technology channels. I personally have both Guy Kawasaki (and his Alltop site too) and Sean Cowen on my radar and in my Google+ Circles to see what’s on their radar re: humor and other trends/news I can use for content curation, newsjacking, and/or virtual mentorship. Thanks to LinkedIn, I now follow Bruce Kassanoff on Slideshare and Ann Handley’s blog, especially after her funny post on Saddleback Bags and Shelfies for Books.

When you start to deconstruct humor, you’ll see that there are two types to consider….when deploying The Hook, your intro in your elevator pitch, your speech/presentation, your digital marketing campaign, or your next meeting. The two types of sense of humor that human beings develop over time are physical and linguistic, in that order, given intact cognition and emotional wellbeing of course. Let me illustrate my point with 4 photos making the #snowmageddon rounds online; with my help and hopefully yours 🙂

1. Physical Humor= Juxtaposition of Objects in a Weird Position

I love these two photos because a) I view regimented personal training in a gym as torture (or insanity) and prefer to work out on my own, usually in Nature and b) I’m a huge Star Wars fan and veteran driver in snow storms; both represented in the second picture! For another 2 examples of this kind of humor in visual images, click here and here.


source: Pinterest



2. Linguistic Humor= Accessing Episodic Memory to Translate and/or Use Vocabulary Differently

I love these photos because a) anyone in education and/or healthcare makes funny references to the dreaded “padded room” at one time or another and b) who doesn’t enjoy cute photos of animals doing cute things? For another 2 examples of this kind of humor in visual images click here and here.



source (for both): Pinterest


Which photos have tickled your funny bone? Care to share? I’m currently curating funny photos (not just about snow) to put in albums on my Facebook and Google+ Pages: The NICE Initiative for Female Entrepreneurship.  I’d also like to create a Slideshare deck and also upload them to my Pinterest Page, under a new board of course! I am therefore holding a contest and set up a folder on Google Drive. I *hope*  to display its content in time for April 1, 2014 so please help me out and give the gift of laughter to others! 

Whomever sends me a FUNNY photo by March 16, 2014, with a message with their name & Email will be given public credit AND entered in my drawing to win a free paperback copy of my book, due out by the end of this month, unless #snowmageddon continues to interfere. Whomever sends me by 3/16/14 via my folder on Google Drive the FUNNIEST photo with their name and Email address (that tickles MY funny bone as both an educator/entrepreneur and resonates with my Theory of Mind), will automatically win a free paperback copy of my book! You’ll also get a shout on all ALL my social media sites for both my NICE Initiative for Female Entrepreneurship AND Socially Speaking LLC….that’s a lot of social channels!

I’m currently compiling some funny video clips from YouTube for my next post on humor in marketing but will leave you with this snowy photo montage of Calvin and Hobbes and a funny roundup of what you may have missed at the 2014 Olympics, courtesy of Katie Burke at Hubspot. I’ll also leave you with this amusing poem on a snowball by humorist and poet Shel Silverstein, a writer everyone’s inner child can appreciate 🙂

I made myself a snowball
As perfect as could be.
I thought I’d keep it as a pet
And let it sleep with me.
I made it some pajamas
And a pillow for its head.
Then last night it ran away,
But first– – it wet the bed.

To be continued…..



About penina4niceinitiative

Penina Rybak MA/CCC-SLP, TSHH, CEO of Socially Speaking LLC, is the author of "The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur". She is an Autism specialist and educational technology consultant turned social entrepreneur. She is also a pediatric speech therapist and the creator of the Socially Speaking™ Program & iPad App. Her second book, "Autism Intervention in the iEra" was published in 2015. Since 2010, Penina has been a national/international speaker about social communication development, balancing humanity and technology, and best practices re: mobile and social technology. Connect with her on LinkedIn to learn more. You can also find her on Twitter: @PopGoesPenina, Facebook: Socially Speaking LLC, Google+ at The NICE Initiative for Female Entrepreneurship, and Pinterest and YouTube as well.
This entry was posted in Digital Footprint, Entrepreneurial Strategy, Humor in Marketing, Social Media & Entrepreneurship and tagged , , , , , , , . Bookmark the permalink.

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