The Train Tracks Underneath the Visual Content Based Social Media Train: Part 10- Making the Case for Humor

“When humor works, it works because it’s clarifying what people already feel.”

– Tina Fey

“I think the scariest person in the world is the person with no sense of humor.”

– Michael J. Fox

The winter of 2014 will be remembered online as #snowmageddon or #snowapocalypse, and as the Sochi Spectacle in real time (remember the rings snafu and the creeptastic factor of all those bears?). The common denominator? Humorous digital photos. Everywhere. Photos of people enduring the brutal cold and snowy/icy conditions in most of the USA. Photos of journalists, athletes, and their families enduring less than ideal conditions in the Olympic Village. Funny pictures going viral and popping up everywhere; Twitter, Tumblr, Pinterest, Instagram, Facebook, Flickr, and Google +. Even Snapchat is getting in on the action and moving away from the “kiddie” table.

The result? People are trying to stay resilient and maintain their sense of humor through this visual medium. People are also indoors more and steadily expanding their digital footprint, something that the Olympic Planning Committee needs to consider from here on out. On the home front, social media marketing and App development jobs are increasingly sought after. The Blogosphere is now full of great posts filled with social media/visual content marketing tips for bootstrapping entrepreneurs and advertisers to bookmark and/or save to Pocket and/or Evernote. Posts by various people from diverse industries and locations, such as Anton Rius, who writes about building relationships using social technology. I also enjoyed reading about the irony of being authentic online by Mary Lebowitz, 10 ways to write better copy by Demian Farnworth, digital content marketing for deeper connections by Sarah Brooks, and this one about creating small business communities via social media by Jason Houck.

I find it interesting that humor and entrepreneurial aspects/pursuits are not blogged about much these days, an oversight if you ask me; strategically and psychologically. Entrepreneurship is a mindset, something Amy Rosen reminds us of, in her funny post about Entrepreneur Barbie. Entrepreneurship is not just about building and launching a Minimally Viable Product (MVP). Today’s entrepreneur needs to build a creative vision, something Jeffrey Baumgartner provides a compelling argument for. Today’s entrepreneur also needs to be ready to provide mentorship and thought leadership; something I wrote about in my latest post on my Tumblr blog, and in my latest piece for my weekly column in The Huffington Post. Finally, the entrepreneurial process and its success need to be redefined; something I write of in my book.

It begins with becoming both student and teacher and embracing learning, and continues with balancing humanity and technology.


Social Media Etiquette: To engage in quality sharing and quality connecting; both of which are facilitated by humor

Reading: To increase our storytelling, writing, and empathy; all of which are showcased through sharing humor

Making Time for Play: To stay in touch with our inner child and capacity for exploration; both of which are enhanced by honing our sense of humor. So that we can experience the human condition more fully, and experience the human potential for connecting more deeply, so that our entrepreneurial journey is about purpose, not just profit. So that helping others by fostering a legacy, civic engagement, and giving, are not just nebulous buzzwords about nameless, faceless people and places. This post by Karin Hurt really made me think. So did this post about pictures of a little girl, shown in a beautiful visual story and tribute which is essentially revealing a father’s creativity, sense of humor, and playful, real love for his daughter and artistry/photography.

I’m now wrapping up this current series about the roles of humor and storytelling in digital marketing campaigns and entrepreneurship. I’ve been writing about them since December, because I believe that they are the key; as I previously wrote:

Visuals are the lock, which help lock in a loyal customer base, generate sales, and stick in one’s memory banks faster than an audio message….. but what’s the key? What’s the “secret sauce”, the train tracks underneath the social media train carrying all those pictures, video clips, and Infographics?

Speaking of the “secret sauce”…..have you seen the new flavors of Ben and Jerry’s ice cream? Now here’s a funny story and cool visual! Behold the entrepreneurial spirit and tongue in cheek humor about human foibles!

We are all performers on display, as Shakespeare wrote, and social media has proven. The trick is to know when to do improv (improvisation), when to give a solo performance, and when to bow out and let someone new/something new take center stage. Here’s to finding those answers and implementing them well! I hope to help women do this when I launch The NICE Initiative and help more women entrepreneurs share their Story and have it intersect with the Story of others.

Please share this post and this video, and spread the word! There’s nothing scarier than a lack of humor; as the photos below show….

Isn’t it time to take a NICE train ride with me? It won’t be scary 🙂 It will be: 

N= Nice

I= Informed

C= Competent

E= Entrepreneurial

I’d love your comments! Please feel free to tweet and pin this post! You can also Email me directly at:

Thanks and stay warm!





About penina4niceinitiative

Penina Rybak MA/CCC-SLP, TSHH, CEO of Socially Speaking LLC, is the author of "The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur". She is an Autism specialist and educational technology consultant turned social entrepreneur. She is also a pediatric speech therapist and the creator of the Socially Speaking™ Program & iPad App. Her second book, "Autism Intervention in the iEra" was published in 2015. Since 2010, Penina has been a national/international speaker about social communication development, balancing humanity and technology, and best practices re: mobile and social technology. Connect with her on LinkedIn to learn more. You can also find her on Twitter: @PopGoesPenina, Facebook: Socially Speaking LLC, Google+ at The NICE Initiative for Female Entrepreneurship, and Pinterest and YouTube as well.
This entry was posted in Balancing Humanity & Technology, Humor in Marketing, Social Media & Entrepreneurship and tagged , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s