The Truth About Creativity- Part 1

“Even some of the smartest people on the planet, building some of the most world changing products in all of history, often forget that there are actual human beings on the other side of technology.”

— Randi Zuckerberg, Dot Complicated

“Being too risk averse causes many companies to stop innovating and reject new ideas, which is the first step on the path to irrelevance.”

— Ed Catmull, Creativity Inc.

I have spent this summer trying to stay true to my personal and professional mission which I wrote of in my book, The NICE Reboot: to balance humanity and technology in today’s iEra. That’s why I tried so hard to follow my own entrepreneurship advice about getting in touch with my inner child and taking a mini vacation with a  total “digital detox” at regular intervals. They helped me recharge my batteries and gain a new perspective.

That’s why I was drawn to reading the books I quoted from above. One is from a female entrepreneur trailblazer in Silicon Valley who helped create Facebook. The other is from a tech entrepreneur trailblazer who created Pixar and some of the most beloved stories/films of all time. Creativity Inc. gave me many practical takeaways, some of which a fellow blogger succinctly wrote about here. It also sparked a national debate on the importance of persistence and  storytelling in business, in blogging and innovation, and in content marketing; areas for today’s entrepreneur to explore and implement.

It also provided much food for thought about:

• The nature of a creative culture where collaboration is valued and nurtured

• The nuts and bolts of creative entrepreneurship where the process is valued and nurtured

I want to share some of my insights in the coming weeks, but for now, I’d like to raise this oft asked question: 

Why does creativity matter so much?  

1. It fosters goodwill and social entrepreneurship; both desperately needed in today’s uber-competative, cynical, burned-out, and fragmented workplaces.

2. It facilitates focus i.e. separating the figure from the ground; desperately needed amidst today’s social media “white noise” and sensory overload from the cacophony of too many choices, too many distractions. 

3. It contributes to problem solving on both the micro and macro levels of productivity; desperately needed in today’s shared economy where the Butterfly Effect is a reality. 

4. It decreases risk aversion which is so detrimental for entrepreneurs who need to innovate, not to mention lead. 

5. It increases intelligence and individuality; the two main currencies of our current startup culture.

6. It hones our sense of humor and resiliency; two key “soft skills” needed to survive and thrive as an entrepreneur. 

Creativity is about actively connecting the dots, as Steve Jobs famously explained. It is also about carefully seeing the novel amidst the mundane, and synthesizing new ideas with old ones, as Ed Catmull so eloquently wrote in his book. For me, creativity is about methodically and successfully harnessing the power of curiosity, personally and professionally. It’s something of a lost art in today’s 24/7 information overload and Google search culture. 

To be continued……








About penina4niceinitiative

Penina Rybak MA/CCC-SLP, TSHH, CEO of Socially Speaking LLC, is the author of "The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur". She is an Autism specialist and educational technology consultant turned social entrepreneur. She is also a pediatric speech therapist and the creator of the Socially Speaking™ Program & iPad App. Her second book, "Autism Intervention in the iEra" was published in 2015. Since 2010, Penina has been a national/international speaker about social communication development, balancing humanity and technology, and best practices re: mobile and social technology. Connect with her on LinkedIn to learn more. You can also find her on Twitter: @PopGoesPenina, Facebook: Socially Speaking LLC, Google+ at The NICE Initiative for Female Entrepreneurship, and Pinterest and YouTube as well.
This entry was posted in Balancing Humanity & Technology, Cultural Dynamics, Entrepreneurial Strategy, Life Lessons, Social Entrepreneurship, Thought Leadership. Bookmark the permalink.

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