The Truth About Creativity- Part 3: The Crossroads of Productivity

“This Kickstarter project is only the beginning of what I intend to create…..It’s time to motivate our girls to help build our future.”

— Debbie Sterling, Creator of GoldieBlox

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

— Scott Adams, Creator of Dilbert Comics

For those readers who have been following me, and thanks so much for that 🙂 you’ll know that I like to write a blog series. Lately, I’ve been writing about creativity and why it matters in entrepreneurship and in life. I’ve been inspired to really think about this and write about this in a way that goes beyond a simple list of ways to be creative. Not that lists are bad! As an educator turned social entrepreneur, I’m very fond of my to-do list, especially when it’s fueled by my why-do list.

But I want to take time to ponder and share some deeper thoughts about the implications of creativity in the iEra and in the workplace.


1. It’s the beginning of the school year and my educator radar is honing in on ways to promote creativity; mentally and visually….especially for children with Autism.

2. I read Ed Catmull’s Creativity Inc. during the summer and was blown away by its keen, eloquent insights into humanity, the future of work, and how productivity and creativity meet.

3. I have recently attended a variety of woman entrepreneur events; standing united with the Sisterhood, especially those who understand that creativity is not just a buzzword but a catalyst, a gift to others to cherish and nurture.

I attended the eWomenNetwork Central NJ event this week and met many accomplished women. Women like Robyn Stratton-Berkessel, whose creative and fun TED Talk is a must see for all people, no matter which industry one is in.  In learning about these great women and what they do, I learned new truths about creativity and how important it is to spark creativity in others. I learned that women truly are hardwired to be collaborative and creative about problem solving; the raison d’être of today’s entrepreneur. One who needs to be all about purpose, not just profit; something I write about often, and did again last week here and on LinkedIn.

I also attended the WomanCon 2014 event this week and met many successful women. Women like Dr. Susan Duffy who provided a very humorous and spot-on analysis about the power of today’s woman entrepreneur. One who decisively and methodically  connects the dots thereby fostering her own creativity. That is so important!


So that she can:

• Understand the gender piece so that she networks better.

• Maximize strengths and talents so that she views her endeavors through a different lens.

• Build a support team or actual company team so that she complements her strengths.

• Better balance technology and humanity in today’s startup culture; something I’ve written about extensively in my book, The NICE Reboot.

It’s something that Nelly Yusupova also spoke about, when she addressed the room full of women still trying to figure out the relationship between coding and creativity, and between project management and coding.

I want to write more about my takeaways from WomanCon 2014 so please stay tuned…..In the meantime, I want to share this Manifesto On Creativity and give a shout out to The Story Exchange.

It’s a beautiful showcase of women entrepreneurs at the crossroads of productivity. Where the mind’s inner eye is tamed by the outer eye’s view. Where one’s inner landscape shapes one’s outer one; one thought and deed at a time. Where creativity, drive, passion, and the human journey meet. Where mistakes are viewed as detours which lead to increased opportunity for growth, learning, and yes, creativity.

You can find my story there too, or just click here.

To be continued….



What is CreativityCreative Life


About penina4niceinitiative

Penina Rybak MA/CCC-SLP, TSHH, CEO of Socially Speaking LLC, is the author of "The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur". She is an Autism specialist and educational technology consultant turned social entrepreneur. She is also a pediatric speech therapist and the creator of the Socially Speaking™ Program & iPad App. Her second book, "Autism Intervention in the iEra" was published in 2015. Since 2010, Penina has been a national/international speaker about social communication development, balancing humanity and technology, and best practices re: mobile and social technology. Connect with her on LinkedIn to learn more. You can also find her on Twitter: @PopGoesPenina, Facebook: Socially Speaking LLC, Google+ at The NICE Initiative for Female Entrepreneurship, and Pinterest and YouTube as well.
This entry was posted in Cultural Dynamics, Female Entrepreneurship, Life Lessons, Musings on Humanity, Social Entrepreneurship, Thought Leadership. Bookmark the permalink.

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