“Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down.”
— Oprah Winfrey
“You can never cross the ocean until you have the courage to lose sight of the shore.”
— Christopher Columbus
Yesterday was (Christopher) Columbus Day in America, something I wrote about in my latest Tumblr post, where I recalled 3 lessons I learned based on his famous quote above. Lessons I learned from my best friend and mentor, Dr. Nechah Hochstein, who started to lose her 3 year battle with breast cancer 2 years ago this week. She passed away in December 2012, leaving a legacy of service and teachings which still have ripple effects today.
Nechah lived her life with this credo:
It’s all about attitude!
So I did.
My book is a tribute to her mentorship, and my blueprint for balancing humanity and technology in the iEra. It’s a succinct guide to selling the entrepreneurial dream and building a better version of yourself, with tips for the digital learner, an iPad Cheat Sheet style chapter re: productivity Apps and misc. presentation Apps, and a manual for redefining leadership and success in today’s startup culture.
Today’s startup culture demands a different kind of entrepreneur, and a different approach to delivering a service/product. Apple understands this well, which is why the October 16 Apple Event is all about selling experiences. It’s something I’ve understood as well, which is why I named my 2009 startup Socially Speaking LLC and chose these two company mottos for it:
• Try the Socially Speaking™ Experience!
• Join the Journey for Change!
A person’s influence results from a coalescence of factors, one of which is ATTITUDE; online and offline. No matter what their location, industry, product/service, or background is. It affects every decision (based on outlook) and every behavior (based on action) one engages in. Especially re: these areas today’s entrepreneur needs to stay on top of – every step of the journey!
• Product/service deployment. Having a methodical, sequential plan of action is key!
• Mentorship (real or virtual) and thought leadership. Not just to “pay it forward” for a select few, but because it leads to increased collective, shared purpose, more agile ecosystems, and communal benefits and social good for all.
• Stress management. One’s attitude is integral to the work/life balance seesaw and the course-corrections one makes to manage stress along the entrepreneurial journey. That’s why I’m a huge fan of using humor and regular intervals of “digital detox” to ensure that I don’t get derailed; online and offline.
I will speak more about showcasing one’s attitude and brand in real life and in social media, in Roseland, NJ on 10/28/14. I’ll be a panelist for this Generate Buzz LLC evening event, “Creating Your Personal Brand”.
I will be “walking the walk” tonight, 10/14/14, when I attend this women entrepreneurship/leadership evening event at Montclair University.
I will be “talking the talk” when I network and present my book at this full day event in Manhattan, the “NY Business Expo” on 10/30/14.
I want to end with this terrific post and video, which hits home the importance of attitude. Six adorable children in second grade were recently filmed, trying new foods at a fancy Manhattan restaurant, and their reactions are priceless! Enjoy 🙂
P.S. Thanks to Alan Ristić on Twitter for posting the funny rhino photo!