Reflections of an Authorpreneur

“A great story arc involves and depicts the hero’s struggle to orchestrate change; for himself, herself, or for others, by finding new ways to work and invoke lessons and the causality loop that life is based on.”

— Penina Rybak, The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur, page 166, (2014)

“Your time is limited. Don’t waste it living someone else’s life.”

— Steve Jobs, Stanford University Commencement Speech (2005), Chronicled in Becoming Steve Jobs

The new biography on Steve Jobs came out today, and even though I haven’t read it yet, it’s gotten me thinking. I never met him but he had a tremendous impact on me, personally and professionally; something I mentioned in this tribute video. Thanks to his gracious funding of the NY TRAID Project in the 90s, and accepting me into that program with Westchester Institute for Human Development, I became one of the first speech therapist/ed-tech Apple™ evangelists in special education. I wrote about this, and him, in my business book.

It’s been roughly a year since that book,  The NICE Reboot , was published by Maven House Press. Approximately 1 year since I spoke about it, and my work as one of the prototypical Apple™ educators and evangelists,  at a panel discussion (where I was the only woman speaker) in Silicon Valley with other social entrepreneurs sponsored by Hack for Big Choices. A year since I started blogging about woman leadership and founders (and about the state of female entrepreneurship) for The Huffington Post. A year since I systematically and consistently provided my NICE perspective on everything related to startup life in the iEra.

I’ve written about so many things in my various blogposts…. here, on Tumblr, and on LinkedIn. I’ve shared many insights and links of others, from the 3 E’s of the technology revolution to the rise of the storyteller entrepreneur, from retaining one’s humor to honing creativity and a collaborative mindset.  I’ve also tried to shed light on the true nature of the woman entrepreneur’s journey today; so different than that of yesteryear and of her male counterpart. From mentorship to the myth of the lone warrior entrepreneur,  from open letters to the Startup Sisterhood to one about the power of positivity, I hope my posts have been entertaining, as well as educational!

When my best friend and mentor lost her battle with breast cancer in 2012, I honored her last request; that I begin writing “Penina’s Pointers”.

So I did.

In addition to blogging, I  wrote misc. seminar handouts for my special education Socially Speaking™ Program which I’ve been lecturing about around North America since 2010. I wrote white papers about entrepreneurship on Slideshare. I created the Socially Speaking™ iPad App, and wrote two books, the second of which is about my trademarked social skills curriculum, finally out in this spring.

For a long time,  I strongly felt that providing thought leadership was my part of my calling, and I heeded that call. Now it’s time to heed another one.

I now have opportunities in real time to heed other calls related to my work as an Autism specialist, iPad Evangelist in special education, and social entrepreneur. I will be focusing on that. I’ve learned so much from the forks in the road to get to this point, especially when I took “the ones less traveled by”. I have gained much from my unique travels since launching my company Socially Speaking LLC.

I want to express my gratitude to my readers and fellow entrepreneurs. I want to thank the diverse people I’ve met, the eclectic virtual mentorship I’ve been exposed to, and the social media contacts I’ve cultivated. I am grateful for those who have crossed my path, enriched my life, and enhanced my appreciation for the most noble of human traits; curiosity.

Many people have asked me what I’ve learned, and what takeaways I can provide other authorpreneurs. They want to know what to expect, especially as I get ready to publish my second book, Autism Intervention in the iEra (which is about the integration of toys and tech i.e. iPad Apps  in today’s lesson plans). I don’t have all the answers, and am certainly not speaking for all writers or entrepreneurs who got published, or for women leaders for that matter.

I’d like to simply share 4 lessons I’ve learned based on my own journey, my own readings about the paths others have taken, and what I’ve seen along the way. What became clear to me as I took time for the past 18 months to explore detours, make mistakes, try new things, and ultimately, stay true to my company’s mission; to better balance humanity and technology in the iEra.

1. Consumers have changed, and their expectations re: interaction with an  author,  have changed with it.

Consumers have come to expect a social media presence and a clearly laid out digital footprint from authors, well before the actual book comes out. Their buying habits have changed, and there are many distractions and “blingy” products out there clamoring for their attention. That’s why understanding and implementing personal branding, digital marketing via social media, and strategic collaboration (online and offline), is so important! Especially with people outside of your industry! We are all in sales, no matter what job we have! As Shakespeare said in As You Like It:

“All the world’s a stage, And all the men and women merely players; They have their exits and their entrances.”

2. Content driven experiences for storytelling and marketing purposes must be part of the book, and the social media hype surrounding it.

The process of telling stories and sharing them online or at speaking engagements has taken on new meaning, thanks to the ease with which we can use pictures and video as popular mediums, find free visual images online, and understand and utilize the structure of storytelling. Think of the Super Bowl ads. Think of how Canva went viral in a relativity short time. Think of Pixar’s Rules of Storytelling and Ed Catmull’s excellent book, Creativity Inc.

3. The Digital Age has changed the rules of engagement and ease by which a person publishes/distributes content and streamlines it for niche markets, but it doesn’t change the fact that quality trumps quantity. 

It’s becoming much easier to become an author, but just because people can write a post or book, should they? This applies to a book’s reading material, demographic, and even Amazon reviews of the work of others. It’s why I have carefully chosen to have my first book published the traditional route, and my second self published. It’s why I decided to write one book about female entrepreneurship best practices, and one book about Autism intervention and social communication development best practices. It is also why I carefully choose which books to read and recommend. Think of it as careful content curation for future thought leadership, authorpreneurship, and/or digital marketing purposes. Think of it as proactive digital reputation management, part of due diligence in today’s workplace.

4. Readers want static information at their fingertips; something taken for granted in this age of websites, Google searches, mobile devices, and overall instant gratification. But it’s important to remember that a true authopreneur fosters innovation and problem solving for others, and acts as as an agent of change in his/her ecosystem by connecting the dots that are unseen. 

We human beings are hardwired to seek answers and pursue a life of purpose, while at the same time yearning for a “quick fix”. We want to push the envelope re: the unknown frontiers such as space and science, yet maintain a healthy respect for the intangible such as faith and love. This oxymoron is what us towards self actualization, the highest achievement in Maslow’s Hierarchy. It’s what makes for the conundrum every authopreneur faces…. If we learn by doing, then how much should we be telling…. in our books and blogs?

This question is on my mind today. This question will continue to resonate with me as I take time off from blogging (but not from social media:)

I am taking time to explore and check out new horizons and vistas and new job opportunities. I hope to learn new things from new fellow travelers I meet; all catalysts and comrades on my personal and professional odyssey to live a life that matters, has meaning, and allows me to better balance humanity and technology.

It’s time to concentrate on my “live” ecosystem and work towards crafting a self-sustaining legacy. It’s time to say “no” to some things and “yes” to others.

A successful ecosystem, whether in real time or online, is only as successful as its members who become agents of change. That means that its overall impact is predicated on the impact its members have on others. On the impact its members have on what they don’t do, don’t follow, and don’t say, just as much as what they do. 

A successful ecosystem has educators who act as catalysts for change. It has authors who act as scribes, bards, anthropologists, and analysts. It also has individuals who take entrepreneurial action to disrupt the status quo. People who take a stand, make an effort to stand out, try to collaborate with others. Those who diligently work to bring others together; country, culture, and rituals. So that we can all find new solutions to old problems. So that we can all positively affect the people and the planet. So we can change our overall inner script, our family life, our community life, and our work/life balance in the process.

Let me leave you with this question:

What would you do with more time?

To be continued…..



Time is Limited Quote Time Q

Posted in Balancing Humanity & Technology, Digital Footprint, Life Lessons, Musings on Humanity | Tagged , , , , , | 2 Comments

In Honor of International Women’s Day 2015

“We can all agree I think, that making the most of women…half the population! is vital to securing our future.”

— Nicky Morgan: Education Secretary and Minister for Women and Equalities, United Kingdom

“To be truly transformative, the post-2015 development agenda must prioritize gender equality and women’s empowerment. The world will never realize 100 per cent of its goals if 50 per cent of its people cannot realize their full potential.”

— UN Secretary-General Ban Ki-moon

You can find more on my LinkedIn Blog and Tumblr Blog:

“An Open Letter to the Sisterhood of the Startup Arena”


In honor of ‪#‎InternationalWomensDay‬ and ‪#‎NationalReadingMonth‬….and the post I just wrote on WordPress recommending the ‪#‎Outlander‬ book by Diana Gabaldon 🙂

See more here.


What’s the most important message to share with other women entrepreneurs today?




Posted in An Open Letter, Education of Girls, Female Entrepreneurship, Leadership, Life Lessons, Musings on Humanity | Leave a comment

What Kind of Reader Are You?

“I try to write parts for women that are as complicated and interesting as women actually are.”

— Nora Ephron

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

— Dr. Seuss

March is National Reading Month; good news for those of us in the Bibliophile Club 🙂

Today was World Book Day; all thrifty and resourceful bookworms unite and rejoice! Whether you are an authorpreneur like myself,  or looking to empower little girls to push the envelope and grow up to make a difference, there’s a book out there–maybe several, calling your name.

But before you heed the call, take a moment to answer this question….

What kind of reader are you?

  • The one who reads books over and over?
  • The one who wants to know what the book is about before reading it at all?
  • The one whose job revolves around books?
  • The one who uses books as a tool to harness creativity for a job not involving books?

As I wrote in my own book, The NICE Reboot, being an avid reader has profoundly influenced my life, and enriched it in so many ways. So thanks to all whose words I’ve read and pored over, and whose voices have resonated with me across time and space!

“I am a better person, and certainly a much better entrepreneur that I would have been, had I not been introduced to all your voices and ideas, at pivotal moments in my life. Patterns, seemingly random patterns. The strides I have made both personally and professionally, through the gains I have made by my exposure to all of you, have coalesced into one entity, that of this book.”

So what’s on my current radar, as a modern woman and a female entrepreneur?

1. Martin Levin’s adorable All I Know About Management I Learned from My Dog: The Real Story of Angel, a Rescued Golden Retriever, Who Inspired the New Four Golden Rules of Management  (which I reviewed on Amazon)

2. Marshall Goldsmith and Mark Reiter’s upcoming Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be (which intrigues me as both as an entrepreneur and educator.)

3. Roxanne Gay’s unvarnished Bad Feminist: Essays (which interests me as a woman trying to find work/life balance in today’s complicated era.)

4. Diana Gabaldon’s epic ode to woman power, Outlander (which is currently $1.99 in the Kindle Store,  thanks to Jamie Fraser fans everywhere waiting for the STARZ TV series to resume April 4 🙂

5. Veronica Roth’s twisty tale of humanity’s foibles, Insurgent (which was made into a movie out this month! You can read my Huffington Post piece on Divergent here.)

Books are the gifts that keep giving; to ourselves and to others. As I wrote in a previous post here on WordPress:

“Books are the only tangible presents which foster both inherent genius and hard-earned talent and fuel our ambition using our minds and hearts/souls. Books contain universal truths that unite us in a way that other tangible gifts (such as gadgets and clothes) can’t. Those gifts increase the divide between the “Haves” and “Have-Nots”, and decrease the balance between humanity and technology, which is becoming more crucial by the day. Furthermore, books are the only tangible gift that help a person reap numerous, long-term, and meaningful, intangible rewards.”

What will you be reading this month?



Rowling Wilde




Posted in Balancing Humanity & Technology, Creativity, Education of Girls, Life Lessons, Musings on Humanity, Thought Leadership | Leave a comment

What’s in Your ‘Trep Toolbox? Part 6: Tech Tools

“You can be good at technology and still like fashion and art. You can do it your way, on your terms. ”

— Marissa Mayer, Yahoo CEO

“It’s in Apple’s DNA that technology alone is not enough. Technology married with liberal arts, married with the humanities, that is what yields us the result that makes our hearts sing.”

— Steve Jobs, Co-Founder and Apple CEO ( iPad 2 Launch in March 2011)

This week’s post wraps up my current series here on WordPress. Over these last few weeks, I let you peek inside my ‘trep toolbox and inside my proverbial to-do list re: workflows and tools I use/plan to use for increased  productivity, performance, and online visibility. Today’s entrepreneur needs to balance humanity and technology and reboot, so that he/she can sustain momentum, step up and lead, flip the script as needed, and have a real impact. Especially with all the hoopla about net neutrality. 

Technology impacts our lives regularly now, from smartphones and social media to wearables, and everything in between.

What separates the digital immigrant  from the digital native?  

The answer lies in how one approaches technology and its potential to shape a person’s digital citizenship and spur change.

Here’s what I wrote about digital immigrant educators and mavericks like myself,  in my soon to be published textbook on Autism intervention in the iEra:

“They understood and embraced the power and potential of innovation through digital citizenship as a way of life, not just a way to harness technology to accomplish tasks for greater productivity. Each of them started me on my journey towards fully realized digital citizenship, which should be the professional development goal of every educator and service provider in the 21st century classroom and workplace.

Being a seasoned Apple™ technology expert and subsequent iPad Evangelist taught me the value of using digital visual supports to tap into the inner landscape of children with Autism and special needs. It also taught me the value of seeking out multi-sensory learning experiences and then providing them for others. That’s why I advocate for the combining of toys and tech in treatment for a truly holistic approach to enhancing working and episodic memory.

I learned that designing teachable moments that promote what we now refer to as digital citizenship must involve the synthesis of design, functionality, and portability. I learned that digital citizenship is as much an attitude, a way of life, as it is a skill set in need of steady cultivation for future success; professionally and personally.”

Honing one’s digital citizenship and tech savvy go hand in hand in the startup arena, where it’s all about streamlining, wearing many hats, and using tech to maximize efficiency and productivity.

That’s why I love my swiss-army-knife entrepreneurial tool of choice, my iPad; something I wrote about extensively in my business  bookThe NICE Reboot:

“A tech gadget’s greatest selling point is its customization feature. It resides within each App, in terms of the hardware and user interface, which you customize by tweaking the settings button on the control panel. It also resides in each App’s toolbar, which can often be tweaked by the individual user at any time. This allows for better integration of the hardware and software portions of the mobile device.”

So what’s on my tech radar in the iEra?

What do I recommend entrepreneurs consider, try out, and spread the word about?

Here are 4 Apple™ related tech tools I’ve used and found both customizable and quite helpful; the two reasons I’ll use any kind of technology to begin with!

1. Kindle App for iPad: Used for Content Curation

I remember getting one of the first Kindles and being very impressed. But I was blown away when I started using the Kindle App on my iPad! Reading has made a real comeback, thanks to Amazon’s Kindle and Kindle App. From reading all kinds of books to Emailed PDFs of proposals, I can both “power up” and “power down” as needed; learning, growing, and traveling to far away lands without ever leaving my chair. Best of all, Kindle has some cool tricks that makes for a truly customizable reading experience!

2. iMazing for Mac (Windows version was released 2/6/15): Used for Productivity

Upgrading our devices, and/or their operating systems, are necessary evils. Thanks to iMazing (formerly DiskAid), I can easily and pretty much painlessly transfer my data (Apps, music, SMS, Contacts, Calls, Photos) and even remember where I put which App on my device. iMazing allows me to literally recreate my previous setup either via “backup” or “cloning” by using a snapshot of my home screens. Talk about the ultimate customization helper! Best of all? One free trial (15 days) works 3 times!

3. Notability for iPad (Notability for Mac also rocks!): Used for Presentations & Social Media

I have used this versatile, inexpensive, and visually appealing App since it first came out around 3 years ago, and still give it rave reviews! It’s a robust, comprehensive virtual project manager. Notability is a note taker, audio-recorder, PDF editor, Infographics creator, and mind-mapping generator; essential for us multi-taskers! There are many ways to use it to customize lists, notes, presentations, and documents, making life much less complicated and much more portable! Best of all? Use iCloud to sync across devices!

4. Desk for Mac, Desktop Publishing Client for OS X Yosemite: Used for Blogging/Social Media and Content Creation

Desk launched a few months ago and was updated on 2/19/15 and all I can say is…wow! As a multi-platform blogger (WordPress, Tumblr, The Huffington Post) I can truly appreciate navigating the easy user-interface, the easy drag and drop (for pics/video) mode, the easy text editing (word count AND character count included), and the fact that I can quickly publish. I enjoy the vintage yet modern “feel” which lets me concentrate (a very uncluttered space appears when I start typing…a nice change from other platforms!) and customize both my blogpost experience and the actual blogposts! Best of all? I can export my writing as a PDF, RTF, or DocX file!

All products and projects are the sum of their parts, which is why using technology helps me manage all the “moving parts” I encounter on a daily basis as an entrepreneur. The tech sector may resemble the Wild West of yesteryear, but it’s important to understand this point, which is excerpted from The NICE Reboot:

“Mobile technology is a product of creativity, functionality, productivity, undercutting prices, and marketing attempts. That’s why there are free, paid, discounted, and holiday themed versions of prototypes. Their success is determined by the fast-paced roller coaster ride in which they are unveiled, hawked, and finally purchased by the consumer. And if the consumer isn’t tech savvy to begin with, the entire process becomes more confusing and frustrating.”

So what’s a digital immigrant to do, to prepare for the future of  work?

Remember what Elizabeth Bennett tells Mr. Darcy in Pride and Prejudice?

“Perhaps you should take your aunt’s advice and practice?”



Tech User YouTube Humor

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What’s in Your ‘Trep Toolbox? Part 5- Three Public Speaking Tools

“With his unshakable optimism, his heroic vision, and above all, his splendid speeches, Churchill roused the spirit of the British people.”

— Gretchen Rubin, Author: The Happiness Project

“Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.”

— Carmine Gallo, Author: The Presentation Secrets of Steve Jobs

Today’s startup culture demands a level of tech-savvy and communication skills unlike years past. It’s why somebody like me, a communications specialist/speech-language pathologist and educational technology consultant turned entrepreneur has gotten an inside look at the changing business landscape. I have traveled around North America since 2010 as an iPad Evangelist and public speaker re: Autism intervention, productivity, and personal digital branding.

It’s why I will be speaking at this event on 2/24/15 at a unique venue, Joynture on Wall Street,  in Manhattan. I’ve invited people who are interested in thinking differently about entrepreneurship; the journey and end-game. Why? Because as Henry Doss writes in this thought provoking post:

“Speaking about and to innovation is not the same thing as speaking about or to specific outcomes. When we speak about innovation, we are speaking about states of being, of system conditions, of potential.  The language of innovation is a language about culture, and for this reason, it must be a language of narrative, and stories and tales.”

I have flipped the script or rebooted my quest to innovate many times in my life; personally and professionally. It has resulted in honing my speaking skills and changing my Story, so that I am unafraid of taking risks, of leading with emotion, and of change. I believe that entrepreneurs can change the world. It begins with speeches which inspire, and linger in the minds of the audience, long after the lights have been turned off and the last live-tweet was fired.

It’s something that drives me to make my presentations an experience, not an exercise in endurance. It’s something that’s made me create a toolbox of public speaking tools if you will, to help me achieve that goal. Let me share 3 tools I use:

1. Keynote for Mac

Keynote for Mac (or for the iPad) blows. Other presentation tools. Out of the water. While there are many presentation aides to choose from, Keynote consistently delivers! It provides a seamless, entertaining, fully multimedia, visually appealing, and easy to use speaker program to create memories and meaningful dialogue, not just a message.

2. Kensington Wireless Presenter “Clicker”

The Kensington Wireless Presenter is a dream come true for speakers who like to walk the room and maintain control of the slides. I hate podiums and have been known to roam, and engage the audience up close and personal; sometimes sitting amongst them and taking questions or chatting. This “clicker” has awesome reach, not to mention it’s small enough to fit into my purse, making packing for travel so much less tedious!

3. VidToMp3 Music Converter 

We live in the iEra where portable music is all the rage. Customizing one’s “playlist”  for pitches, presentations, and a personal theme song to increase motivation is now the norm. Depending on my mood, my audience, my topic, and my venue, I will use music in different ways, requiring me to create a robust music library without going into debt 🙂 I therefore recommend the VidtoMp3 site, which I’ve happily used for several years, to grow my list of music files I can tap into as needed.

Being a successful speaker is about mindset, not just efficiency. It’s about knowingly creating a legacy, not just a “filler” for one’s resume.  As Dr. Oliver Sachs writes in this heart wrenching, beautiful post:

“I have been a sentient being, a thinking animal, on this beautiful planet, and that in itself has been an enormous privilege and adventure.”

Today’s speaker must find ways to deliver great content while melding showmanship with technological prowess, and humor with poignancy. Dr. Sachs and Steve Jobs are masters in their craft; excellent speakers and thinkers, who embodied this repeatedly, as seen from YouTube and their many filmed talks.

Steve Jobs had his  presentation tactics. What are yours?

To be continued…..




Steve Jobs


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What’s in Your ‘Trep Toolbox? Part 4- Self Awareness Tools

“When you love yourself, that’s when you’re most beautiful.”

— Zoe Kravitz, Actress: Divergent

“To thine own self be true.”

— William Shakespeare, Playwright: Hamlet

I’ve been writing about serious topics related to technology lately, especially in The Huffington Post. I’ve been reading about serious topics this week such as artificial intelligence and avoiding impostor syndrome as an entrepreneur. I’ve been recently blogging here about tools for the serious entrepreneur.

It’s time for a literary pivot where I attempt to live up to my company’s mission:

To help others better balance humanity and technology in the iEra.

It’s time for a lighter kind of post.

It’s time to take a break from looking outward, and focus inward on what I as Penina, a woman, a human being, an educator, and an entrepreneur, “bring to the table”…. that proverbial table we all seek.

It’s time for a self awareness check.

As I wrote this week on Tumblr:

This week is that Horrific Hallmark Holiday That Shall Not Be Named. It’s a time when relationships become fodder for consumerism, and the lines between networking and dating get blurred at the office. This week finds everyone reexamining their relationships, trying to find takeaways from those of others; fictional (think Brave, Bonny Jamie and Clever Claire, or Control Freak Mr. Grey and Awkward Ana) 🙂 and and real (think of the media coverage re: Patrick Dempsey and Giada De Laurentiis who both split from their respective spouses, just to name a few.)

A person’s self awareness impacts on one’s Theory of Mind; something I wrote about in my book, The NICE Reboot, and again in my upcoming textbook on Autism intervention in the iEra, out in April 2015. It directly influences one’s authorpreneur aspirations, and one’s interactions with others. This is something to keep in mind as an entrepreneur who needs to hone self awareness in order to find entry points to empathize, learn from, and collaborate with other people.

Opportunities to hone one’s self awareness abound in startup-land. Founders need to “stay true to their brand”. So that the trajectory, product launch, and strategic alliances all come together for smoother sailing and less stress; a reality of startup life.

Self awareness is thus crucial for today’s busy entrepreneur trying to balance humanity and technology when:

  • Forming a startup team
  • Giving pitches
  • Attending networking events
  • Giving presentations
  • Exhibiting leadership in real time and thought leadership online

It is therefore part of due diligence for an entrepreneur to carefully consider which self awareness tools to pack along, to maintain heart centered leadership and emotional intelligence. To maintain creativity and avoid mediocrity.

I’m not a certified psychologist or an expert on human nature by any means and I promised you a laugh. 🙂

So I will provide 3 tongue in cheek suggestions to help you answer these 2 timely questions:

  • How well do you know yourself?
  • What skill sets do you have to employ, when the going gets rough? 

Here are some fun “tests” to take and find out!

1. Are you able to harness the power of perseverance? Which Outlander character are you?

2. Are you able to harness the power of visualization and imagination? Which Dr. Seuss character are you?

3. Are you able to harness your nurturing and playful side? Your sense of humor?  Which Pixar character are you?

In our quest to better balance humanity and technology, we often focus on the exterior, not the interior. We frequently try to learn new things without incorporating that knowledge into the sum of what we already know. We also often assign layers of meaning as well as anthropomorphic traits, to random things around us. From MOOCS to dogs, taking and discussing one’s “emotional temperature”  has never been more prevalent.

Excuse me please while I go and take mine 🙂



Aristotle We See

Posted in American Living, Balancing Humanity & Technology, Cultural Dynamics, Life Lessons, Musings on Humanity | Leave a comment

Core skills to navigate the Social Age

I don’t get to reblog posts of others, as often as I’d like, but this post by Julian Stodd really resonated with me as an entrepreneur who also sees social media as a catalyst for change and for building global ecosystems. I know he’s working on a book, which I look forward to reading! I also know that he’s on Slideshare….worth taking a look 🙂

Julian Stodd's Learning Blog

A premise of the Social Age is change: change in our ecosystem, change in the Social Contract, changes in how we work, learn, communicate and play. The skills we used to navigate the Knowledge Age will not suffice for the Social one.

Core skills for the Social Age

Storytelling is a core skill: the ability to built commonality, so put shape around our intent, to build communities with shared values and purpose. It’s not the type of stories that organisations write, which are often designed to be broadcast to others, but rather it’s co-created and co-ownedstories, forged in the fires of discussion in our ‘sense making’ communities. The ways we write our stories is important, but also the ways we share them. We have to understand amplification and momentum, something many organisations fail to grasp.

When we talk about ‘narration‘ being a core skill, we can see this at three…

View original post 299 more words

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